Producing for the Planet Releases Inaugural Climate Action Report
June 17, 2025
Landmark Climate Action Report details the commitment of Canadian Producers on climate change.
VANCOUVER, BC, June 17, 2025 - Seventy Canadian film and television production companies took more than 1,900 climate actions in 2024—cutting emissions, reducing waste, and telling more sustainable stories—according to a new report released today by Producing for the Planet, a national coalition of independent media producers committed to climate leadership.
Producing for the Planet’s 2024 Action Report is the first of its kind in Canada, tracking voluntary sustainability practices in the screen industry. From eliminating diesel generators and reducing travel, to showcasing the environment on screen, Canada’s media producers are taking concrete steps to lower their footprint and influence public awareness through storytelling.
“This report proves that Canadian producers are not only ready to lead on climate—they already are,” said Marsha Newbery, Executive Director of Producing for the Planet. “It’s a clear signal that with the right support, our industry can drive real environmental change.”
“Our members are committed to making real change, but they can’t do it alone,” said Liz Shorten, Chief Operating Officer of the CMPA. “This report reflects both their determination and the barriers they face. It’s a valuable roadmap for how industry partners, funders, and governments can better support sustainable production across Canada.”
Key Findings:
- 1939 total actions were self-reported by 70 producers, averaging 28 actions per company.
- Reducing emissions was the most reported priority; over half of producers measured their carbon footprint on at least one production.
- Waste reduction efforts are strong—with nearly half of producers diverting set materials from landfill and 33% engaged in food rescue.
- Sustainability on screen is gaining traction: 57% included environmental themes, but only 5% avoided depicting unsustainable behaviours—indicating room for growth.
- Financial impact: 58% of companies spent money on sustainability; 51% also saved money through green practices.
- Top barriers included lack of funding, staff capacity, and access to green infrastructure—especially for regional and small producers.
The information in the Action Report allows Producing for the Planet and the industry to understand how producers are making the transition to sustainable practices, where they need more support, and where efforts need to be focused. The report urges the sector to invest in skills development, regional support, align around standardized Canadian protocols and provide predictable funding for sustainability roles and innovation.
“We’re at a moment where industry leadership and public responsibility meet.” said Newbery, “If we get this right—if we build the right tools, incentives, and expectations—Canadian screen production can be a global model for sustainability in action.”
The full Producing for the Planet 2024 Action Report is available at: www.producingfortheplanet.com/action-report
Contact:
Marsha Newbery
Founder & Executive Director
Producing for the Planet
marsha@producingfortheplanet.ca
