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Action Guide

Collective Action

Collective action is a critical piece of the climate-solutions puzzle.  The problem of climate change will not be solved in siloes.
Collaboration is a choice; it presents an opportunity to address broad challenges, create shared value and collective benefits. Here are some of the many ways that producers can magnify their positive impact past their own productions or companies:
  • Share your stories. Hearing a story about an out-of-the-box solution makes it stick in the mind better than a checklist. Share them on socials, over drinks, through a committee or industry organization such as Producing for the Planet.
  • Go public. Don’t be shy about your climate action ambitions. By sharing your commitments and actions publicly, you help create a ‘race-to-the-top’ where sustainability is a goal we’re all striving for. Be an industry leader on climate action and invite others to join you.
  • Strong Communities: The health of our industry, the environment our local communities are mutually dependent. Producer’s can be community builders by supporting local environmental or climate justice initiatives, philanthropies, schools, municipal governments, and so on. Engage with community interest-holders, ask them what you can do to help the community, and give back where possible. This is especially true when working with First Nations communities.
  • Climate Advocacy: Help make sustainability priority by engaging with and supporting the climate-action efforts of industry organizations such as the CMPA, AQPM, and Producing for the Planet. Join a climate action committee, write a letter to your MP, talk to your buyers, sign petitions and use your voice to advocate for the changes that will make net zero possible for our industry.
  • Engage with local film offices and communities: Provincial Film offices often have green resources, vendor lists, training, and regular community meetings that anyone can attend. When shooting outside of Canada, contact the local film office and ask what resource they have for sustainable production in their area. When working with First Nations communities, talk to them about their environmental practices and follow suit. Use local and community resources wherever possible.
  • Join a Global Network:  Business collaborations and networks work to disseminate best practices and increase adoption of climate solutions. We’re partial to Producing for the Planet, but there are many others including the SME Climate Hub, B Corp, Race to Zero, Business for Social Responsibility, We Mean Business Coalition and The Global Compact.
  • Contribute to Climate Literacy: We have a whole workforce to train and audiences to inform. Take a climate literacy course, put climate science on screen and support your teams with time or money to improve their own climate action literacy and skills.